CO1™
How to Become the
Undeniable Choice
Inside Your Premium Category —
While Always Having Surplus Demand
Powered by a CATEGORY OF ONE™ Funnel
Built Uniquely for You in the Entire World
For Experts, Consultants, and Agencies
Ready to Become the Only Choice in Their Market
↓
Paid customers on the front end
(with zero ad spend)
Zero reliance on lead gen,
content, or endless sales calls
A proprietary system that instantly
sets you apart from every competitor
A Category-of-One tranformation
without adding complexity, creating new products, or running ads.
What CO1 Funnels Have Achieved for Clients
Real cases. Real revenue. Real category transformation.
These are not theories.
These are the actual outcomes produced when someone becomes a Category-of-One.
A Marketing Agency
From “We Do Marketing” → to a Conversion Engine Math Funnel
Result: Acquired 4 whale clients at launch, with a front-end asset that positioned them as irreplaceable, not interchangeable.
A Family Business Consultancy
From generic succession planning → to a Vulnerability Scorecard Funnel
Result: Outsold PwC and KPMG in their own niche — because the diagnostic made their expertise undeniable.
A Financial Consultant
From hourly retainers → to a Productized “Cost-Savings Intelligence Funnel”
Result: Clients escalated to $40K–$150K packages, with a funnel that created demand and authority simultaneously.
A Life Coach for Doctors
From general life coaching → to the “Reason for Being Hollow” front-end model
Result: 18 coaching assignments closed in 90 days, with zero ads and no complicated marketing.
You Don’t Need to Trust Me on Any of This
I’m giving you immediate access to my raw CO1 client creations — the private vault of diagnostics, frameworks, scorecards, and funnels I’ve built for real businesses.
Dive into $100K+ of Strategic IP — Category of One breakthroughs — Each purchased, applied, and trusted by founders across 46 industries.
No gatekeeping.
No blurred screenshots.
No vague claims.
No cherry-picked highlights.
Inside the CO1 Vault, You’ll SEE 50 Real Transformations
A private showcase of 50 businesses that went from “one of many” → to “one of one.”
You’ll see exactly how different industries became uncopyable, undeniable, and Category-of-One — all from the same CO1 principles you’re about to experience.
Inside, You’ll Find Breakthroughs From:
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Coaches, consultants, marketers, SaaS founders, doctors
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Horse riding schools, maternity clinics, mental health professionals
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AI service providers, exit strategists, even government advisors
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B2B agencies, family-business firms, financial consultants
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Creators, thought leaders, and legacy experts
This vault shows you how CO1 works everywhere — and why it will work for you.
What Is a CO1 Funnel?
A CO1 Funnel is a done-for-you, one-of-a-kind revenue engine that makes you the only choice in your market — by selling a front-end product unique to you in the entire world.
It’s not content.
It’s not a mini-course.
It’s not a book.
And it’s definitely not a VSL.
A CO1 Funnel is your own proprietary product—built for you, branded to you, and designed to create immediate paid demand.
Here’s What Makes It Completely Different:
1. It Sells an “Only-In-The-World” Front-End Product
Your CO1 Front-End is a client-specific, custom-built, high-value product that positions you instantly as a premium authority.
It is:
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Not a course
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Not an ebook
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Not a webinar
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Not a template or generic scorecard
It is a one-of-a-kind front-end asset engineered around your expertise and your method — a product nobody else on earth can sell.
This alone sets you apart from 99% of your industry.
2. It’s Powered by Backend AI That Delivers Extreme Value
Your CO1 Funnel uses AI logic that I custom-build to deliver precision insights your clients can’t get anywhere else.
Then your own 5–10 minute interpretation video transforms the tool from insightful → to undeniably valuable.
AI + your interpretation
=
premium demand + unique authority.
3. Your Front-End Buyers Pay $197–$297 for the Value
This is not a free lead magnet.
It’s a paid, premium front-end product.
Clients pay $197–$297 for it because the value is that strong.
And this is the magic:
Your front-end buyers fund your entire marketing, meaning you acquire customers with zero ad spend.
You get:
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paid buyers,
-
no lead-gen grind,
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no content treadmill,
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no prospecting.
4. The Value Delivery Automatically Escalates Buyers Into Your High Ticket
The CO1 Funnel is engineered to create pull, not push.
After experiencing the front-end product, most clients think:
“This is better than most people’s full programs…
I want more.”
Because the value is real, the escalation is simple:
1 in every 3 to 5 buyers naturally move into your CO1 High Ticket offer.
No pressure.
No chasing.
No complicated nurturing.
Just a seamless, built-in escalation mechanism.
A CO1 Funnel is the fastest, clearest, and most premium way to become:
Undeniable
Unique
In demand
Paid upfront
And easily escalated into high-ticket sales without complexity.
Dr Chetan Walia
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
All real.
All executed.
All exponential.
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A Saas Co: From near bankruptcy to a NASDAQ listing in 18 Months
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A B2B Consulting Enterprise: 32X in 2 Years
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Health business → $2M increase in net profit uplift via simple licensing model
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Energy Business Model Shift → 3x growth from a business model innovation
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Global Consulting Firm → 11x revenue by discovering IP Value
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Repositioned Propositions → Leading to Many #1 in category
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Change In ales Strategy → Propels 41% Growth in automobile sales
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B2B Service business finds $4M/year in trapped revenue via simple change in customer definition
CO1 is not about small or big.
It’s about collapsing time through design.
Simplified
Exponential.
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A CO1 Funnel is not for beginners.
It’s not for dabblers.
And it’s not for people still “figuring out what they do.”
This is for people who already have expertise —
but need a Category-of-One system that finally makes their value undeniable.
A CO1 Funnel Is For You If…
✓ You have real expertise
✓ You want to sell a premium offer
✓ You’re tired of being “one more option”
✓ You want demand without depending on content or ads
✓ You want paid customers on the front end
✓ Your expertise is strong, but your packaging is weak
✓ You want a done-for-you build, not another “course”
✓ You want an unfair advantage in your category
Indicative Examples of What a CO1 Funnel Can Become
Your CO1 Funnel is built uniquely for you — but here are examples of the kinds of proprietary front-end asset.
These examples show what YOUR one-of-one funnel could look like.
1. They Can Be Diagnostics
A diagnostic instantly positions you as an authority by giving prospects a score, a number, or a measure of their problem — and people love being told who they are.
These turn curiosity → into paid buyers → into high-ticket clients.
Examples:
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Competitive Advantage Index
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Leadership Influence Score
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Customer Obsession Meter
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Capital Advantage Quotient
Why these work:
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People love being told who they are — with numbers
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They see the gap → they want the transformation
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1 in 3–5 escalate into high-ticket
2. They Can Be Frameworks
Frameworks turn your expertise into a branded, ownable model.
This is how you become uncopyable.
Examples:
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The Giant Within Quotient
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Founder’s Operating System (F-OS)
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Brand Soul Archetype
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AI Teams Framework
Frameworks give prospects an “aha!” moment:
“This explains everything I’ve been struggling with.”
That’s what makes them escalate.
3. They Can Be Strategic Blueprints
Strategy-based CO1 Funnels make you the big-picture thinker your clients trust.
Examples:
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Tech Blueprint
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Wealth Blueprint
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Scale Blueprint
These are especially powerful because they show clients the path forward — and people always pay to bridge the gap.
4. They Can Be Mini-Consults (High Perceived Value)
Mini-consult CO1 Funnels deliver a lightning-fast win, showing expertise in minutes.
Examples:
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Page Conversion Score
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Business Scale Map
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Health Index
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10-Slide Mini Pitch Deck
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Signature Framework Visualizer
These give clients a taste of your brilliance — and make them want the full build.
The Point:
You’re not choosing a template.
You’re choosing a category — and I design the only version of it that exists in the world for your expertise.
Your CO1 Funnel becomes:
your product,
your brand,
your identity,
your demand engine.
How This Works
Your CO1 Funnel begins with the CO1 Funnel Live Consult
— A High-Value Consult Worth $5,000+
A premium, working session where you walk away with your CO1 Category Position, Funnel Direction, and Revenue Architecture
Your CO1 Funnel can be built-to-live within 7 days.
You bring the expertise.
I build the system.
Here’s the exact process:
STEP #1
Pay $297 to Secure Your CO1 Funnel Live Consult
This is a high-value consult and construction of your CO1 Funnel.
You’re paying for deep strategic thinking, not time.
Risk-Reversal Included.
STEP #2
Fill a Short Form + Pick a Call Time
Takes under one minute.
Just share:
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your website
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your current offer
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your pricing
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your context
This gives me the intelligence I need to prepare your CO1 Funnel direction.
STEP #3
Get Instant Access to the CO1 Vault
Immediately after the form, you’ll receive full access to the CO1 Vault:
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50+ real CO1 transformations
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diagnostics
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frameworks
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front-end products
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AI engines
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revenue designs
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escalation pathways
You will SEE exactly how CO1 Funnels work before anything else.
STEP #4
Before Our Live Construct — You Receive Your Custom Direction
Based on your form, I Send You..
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Your CO1 Category Position
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Your Premium Identity
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Your Category Gap
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3 CO1 Funnel Concepts
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Your Unique Front-End Product
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Your High-Ticket Escalation Path
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Your Revenue Model
This sets the tone for a high-class, structured, working session.
STEP #5
Attend the CO1 Funnel Live Consult
This is a true strategic workshop.
You walk away with:
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Clarity on your category
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Your one-of-one front-end product
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Your CO1 funnel direction
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Your premium buyer pathway
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Your revenue architecture
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Exactly what to execute next
Many clients say this session alone is worth $5,000+.
STEP #6
Choose Your Execution Path
At the end of the session, you may choose:
A) Execute it yourself
or
B) Have us build the full CO1 Funnel in 7 days
(front-end product, AI backend, funnel automation, brand, escalation, everything)
Both paths are valid.
365-Day 10X Risk-Reversal Guarantee
If you don’t feel you received at least 10X the value,
simply reply “Refund” to ANY email from me within 365 days —
and I will return your $297 immediately.
No questions. No forms. No friction.
Book Your Call — and Get Instant Access to the CO1 Vault While You Wait
Book Your Call — and Get Instant Access to the CO1 Vault While You Wait.
Inside the Vault, You’ll See: Raw CO1 diagnostics + Real client frameworks
For $297
you get a $5,000+ CO1 strategic consult,
your CO1 category map,
your unique front-end product,
your funnel architecture,
your revenue path,
and full Vault access
— backed by a 365-day 10X guarantee.
WHY WORK WITH DR CHETAN WALIA?
If You are Looking For A Consultant, Then This Isn’t For You.
When you’re ready to accept that your actions must produce the results you anticipate — that’s when you call Chetan Walia.
Because you’re on the cusp of a breakthrough.
And a breakthrough, by definition, occurs when actions produce anticipated results.
01
$3B+ in Measured Results
Simplified strategies.
Compounding outcomes.
02
Embarrassingly Simple Solutions
Not spreadsheets — actions.
Clarity drawn from over a thousand real cases where simplicity outperformed complexity every single time.
03
Results Now. No Time Lag.
Built for immediacy, not theory.
Every engagement delivers measurable movement within days, not quarters.
04
Direct. Here. Now.
No filters. No committees.
You work directly with Dr. Chetan Walia — precise conversations, real decisions, immediate action.
05
Scientific Precision
Not guesswork — empirical certainty.
Every recommendation is grounded in peer-reviewed research and proven causal design.
I could do this for free — but you wouldn’t value it.
And it’s true.
This CO1 Funnel Live Consult is a minimum $5,000 value.
That’s not hype.
It’s simply what this session actually contains:
✔ Your CO1 Category Position
✔ Your Premium Identity
✔ Your Category Gap
✔ 2–3 CO1 Funnel Concepts
✔ Your Unique Front-End Product
✔ Your High-Ticket Escalation Path\
✔ Your Revenue Model
✔ And access to the CO1 Vault (real client builds)
This is not a “chat.”
This is real architecture.
Real consulting.
Real strategic thinking.
Real category design.
Real funnel construction.
Plus:
If you don’t get 10X value, email me “Refund” anytime in the next 365 days — and I refund your $297 instantly. No questions.
That’s how confident I am in the session.
And that’s how much I know you’ll value it once you’re inside it.
You simply reply:
“Refund.”
You get your money back immediately, any time in the future.
You keep the insights, but we don’t move forward.
No obligation.
No pressure.
Zero-risk.
Because our call should be about building, not convincing.
You get clarity before we speak.
You see what your CO1 Funnel could look like.
And you only take the call if you love a direction.
This removes friction and saves everyone time.
Because CO1 Funnels have worked across:
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coaching
-
consulting
-
marketing
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SaaS
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family business firms
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financial services
-
doctors
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AI companies
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government advisors
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clinics
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creators
-
and even horse-riding schools
CO1 works because it builds your own unique product,
not a tactic.
If you have expertise → CO1 works.
-
Because CO1 Funnels have worked across:
-
coaching
-
consulting
-
marketing
-
SaaS
-
family business firms
-
financial services
-
doctors
-
AI companies
-
government advisors
-
clinics
-
creators
-
and even horse-riding schools
CO1 works because it builds your own unique product,
not a tactic.
If you have expertise → CO1 works.
-
My policy is simple and strict:
I will never ask you to buy anything on this call.
Never.
This is a CO1 Funnel Live Consult —
a high-value working session where we map:
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your CO1 category position
-
your premium identity
-
your category gap
-
2–3 CO1 funnel concepts
-
your unique front-end product
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your high-ticket escalation path
-
your revenue model
It’s real consulting, not persuasion.
If you ask how I work or how the CO1 Funnel Build happens,
I’ll explain it — plainly and respectfully.
But I will never push, pitch, or pressure you.
This is a clarity call.
Not a sales call.
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The call is scheduled for 60 minutes —
but there is no hard time limit.
I keep a deliberate buffer before and after every CO1 Funnel Live session.
That means the call ends only when your questions end,
and when you feel fully clear on:
-
your CO1 category position
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your premium identity
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your category gap
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your 2–3 CO1 Funnel concepts
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your unique front-end product
-
your escalation path
-
your revenue model
This is a strategic consult, not a stopwatch.
You get the time and thinking required to walk away with complete clarity.
-
A complete, one-of-a-kind revenue engine that makes you the undeniable, premium, and only choice in your category.
CATEGORY OF ONE FUNNEL
What You Get -
01
Your One-of-One Front-End Product
A diagnostic, framework, blueprint, or mini-consult built from scratch.
Something only you can sell — and nobody else in the world can copy.
02
Your AI-Powered Value Engine
Custom backend AI logic that delivers instant, high-value insights, paired with your 5–10 minute interpretation video.
03
Paid Buyers on the Front End
Your front-end product is priced at $197–$297,
so it funds your growth.
04
Your High-Ticket Escalation Path
A seamless system where 1 in 3–5 buyers move into your premium offer —
no chasing, no funnels, no content.
05
Your Complete CO1 Funnel Architecture
Your front end, backend, logic flow, value delivery, automation, positioning language, and offer integration — done for you.
06
Built and Live in 7 Days
Start attracting paid customers immediately.
07
Proof-of-Concept Guarantee
If your CO1 Funnel doesn’t produce paid buyers →
You owe nothing.
08
Instant Access To the CO1 Vault
50+ real CO1 funnels, diagnostics, and systems.
Book Your CO1 Funnel Live Consult
Once you secure your spot:
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You fill a short form
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You get instant access to the CO1 Vault
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I send you 3 CO1 Funnel options before the call
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You choose: Refund or Build
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Your CO1 Funnel is built and live in 7 days
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And backed by a Proof-of-Concept Guarantee
(If it doesn’t sell → you owe nothing)
ABOUT DR CHETAN WALIA
Trusted by 1,000+ Companies and Leading Academia to Create Breakthroughs in Business Performance
Dr. Chetan Walia, PhD — researcher, advisor and architect of Return on Action™ — applies scientific precision to design business actions that produce predictable results.
His method is to make complexity embarrassingly simple and obvious. Sometimes the solutions are audacious; often, they’re simply the truths that were always there.
Chetan helps businesses of all sizes add scientific certainty to the actions that produce their desired results.
1K+
BUSINESSES ADVISED
100+
INDUSTRIES
$3B++
BREAKTHROUGHS
100s
CITATIONS
From #13 to #3
Chetan is undoubtedly the very best leadership development expert I have interacted with He is understated, very very passionate, committed and result oriented. With Chetan besides you - any mountain can be surpassed.
Sandy Vij, CEO
39% Bottomline Impact
Chetan is truly qualified to propagate breakthrough thinking by people and businesses as he follows the same in letter and spirit in his own business. Very, very inspiring.
Dr Ayyang, Chair
Growth in Mulitples YOY
Truthful. Honest. Always over delivers. Highly recommended.
Dr. Jörg Matthias Großman, CFO
10+ Business Lines Added
Chetan admonishes the basic criteria which we associate with brilliance. This makes us realise that brilliance shines through all the coverings to make a profound impact and, in that, it solves the right problem.
CHAIR
Conflicts Resolved
We deployed Chetan's methods for conflict resolution in our country offices. It is a mind blowing framework with astounding results
TOM TWINING - ARR
Partner Track
The Laureatte Partner Track at EY led to an explosion of partners producing multi-millions in annual revenue.
↑
Record Breaking Sales
We broke through many hurdles - both external and internal, with Dr Walia.
JOY, CEO
2X in 6 Months
We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
VEERLE, MANAGING DIRECTOR
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