CO1™
The Intelligent Front Door Math
(Why This Pays For Itself)
Here’s what happens when you build your Intelligent Front Door:
1. Let's Say Your Front Door Price
$197–$297
Low-friction, easy buy
2. And Your Ad Spend Is
$100 / Day
→ just 1 sale/day makes you cash-positive.
3. At 30 Sales a Month
$3k ++
You’re already $3K in profit from the front end alone.
4. Conversion to Calls
25%
If just 25% of buyers want to talk further, that’s 8 calls.
5. High-Ticket Opt-ins
2
Close only 2 of those into your HT offer ($5K–$25K-$## each)… you know your revenue
6. Control the Scale
## You Decide The Number
This isn’t a funnel that burns money. It’s a system that pays for itself — and then multiplies.
Brutal Truth. Can’t unsee it.
Aria Valdez, Executive Coach & Author
Oh F*ck Moment
— Andre Thompson, Founder, Launchwise.io
This Is It !
— Maya Chen, Strategic Copywriter & Funnel Architect
Don’t Let The Noise Ruin Your Business
VSLs.
Funnels.
Lead-gen gimmicks.
Authority Videos.
All noise.
You’re not in the broadcasting-begging-bowl game.
You’re here because you create real value.
And the way to get value is to give value.
That’s why we build The Intelligent Front Door — a paid diagnostic or assessment or report that your prospects want, one that delivers insights, proves your authority, and naturally leads them into your high-ticket offers.
High Ticket Businesses Suffer From A Broken Front End
If you’re in the high-ticket service business,
your front end is likely broken.
Wasted calls.
No-shows.
Tire kickers.
Doubters.
Misers.
All draining your time and money
— keeping you from the real work of delivering value.
And piling on more funnels, VSLs, or lead-gen gimmicks
won’t fix it.
They only compound the problem.
How Do You Think?
You’re not different because of a logo, a funnel, or a clever line.
You come across different because of how you think.
When a prospect experiences that thought — they stop.
They feel: “Oh, this is something I haven’t seen before.”
That’s real differentiation.
Not louder claims.
Not gimmicks.
But the ability to communicate value at the level of thinking itself.
Without it, you’re just swimming in a red ocean of lookalikes.
With it, you position yourself as a Category of One — out-thinking, not out-spending.
The Best Competitive Advantage = A Paid (Super-Thrilled) Customer
Nothing beats this.
Not funnels. Not VSLs. Not another salesy trick.
Your true competitive advantage comes when your front end
gives so much immediate value that clients happily pay for it
— and walk away thrilled.
Because when they’re already invested, already trusting, already impressed…
you’re not chasing them. They’re chasing you.
That’s what the Intelligent Front Door delivers:
A paid customer upfront.
Trust built instantly.
Credence established before you ever sell.
Trust + Credence + Thrill = The Ultimate Competitive Advantage.
The Answer Is In Building An Intelligent Door.
What if, instead of chasing leads and filtering through the wrong ones,
your prospects paid for the privilege of engaging with you?
What if every new conversation began with them having already invested,
already qualified, already convinced of your authority?
That’s the power of The Intelligent Front Door
— a paid frontend that delivers real insights to prospects,
positions you as the only choice in your category,
and seamlessly escalates them into your high-ticket offers.
Here Is The 4-Step System
The Intelligent Instrument
Build your Intelligent Front Door — a diagnostic tool that positions you uniquely and acts as the gateway into your high-ticket business.
Tangible Value Upfront
Prospects don’t just fill in a form — they get insights they can use. They pay for the tool. (No “freebie hunters.”)
They See and Feel Your Value
The experience itself establishes your authority. You’re no longer pitching
— you’re leading.
Natural Escalation
By their own choice, prospects step forward. Calls are pre-framed, expectations are set, and closing becomes seamless.
The Intelligent Instrument
Build your Intelligent Front Door — a diagnostic tool that positions you uniquely and acts as the gateway into your high-ticket business.
Tangible Value Upfront
Prospects don’t just fill in a form — they get insights they can use. They pay for the tool. (No “freebie hunters.”)
They See and Feel Your Value
The experience itself establishes your authority. You’re no longer pitching
— you’re leading.
Natural Escalation
By their own choice, prospects step forward. Calls are pre-framed, expectations are set, and closing becomes seamless.
How Others Are Using Their Intelligent Front Door
Different businesses. Different tools.
Same principle: when prospects pay for value upfront, they arrive pre-qualified, invested, and ready for high-ticket escalation.
The Assessment Door
Boris, a high-ticket coach, replaced his discovery calls with an Entrepreneur-Leader Assessment. Clients pay $297 for a 1:1 personal report — and naturally transition into his premium coaching programs.
The Live Diagnostic
Roger, a mentalist and quantum specialist, sells a $6K 90-minute session. His entry? A 10-minute live diagnostic with just four questions that uncover deep personal patterns. The insight alone compels clients to buy — often on the same call.
The Value Report
Sam, a marketer, scrapped his funnels and lead-gen hacks. Instead, he sells a Conversion Blueprint — a custom report showing how clients can boost conversions by just 1%. That single insight replaces his entire acquisition system and generates predictable high-ticket deals.
The Strategic Report
Tim, a business coach, created a Decision Velocity Report that correlates entrepreneurial decision-making speed with profit growth. The report itself establishes authority — and moves clients straight into high-level coaching.
I have hired experts in the past to help me figure this out. No one has come close to the clarity you brought. Thank You Chetan.
— Tim Adams
Author. Speaker. Leader.
CoachTimAdams.com
The process is really well done, candid and thorough. Most importantly it works.
Thanks.
— Thomas Schaff
Founder
Major League Sales
This gave me a positioning and method no one can compete with
— Eve Kedar
Author
Kicka$$
The Intelligent Front Door turns wasted calls into paid, pre-qualified conversations that lead seamlessly into your high-ticket offers.
No more wasted calls, no more chasing. Every prospect enters through value — and leaves as a client.
Here is how this works
You Sign Up Here
Secure your spot with a $100 deposit — this ensures commitment and covers the prep work we do before our call.
Business Study & Mapping
We analyze your model in detail and design your unique Intelligent Front Door — tailored to your business and positioned as a Category of One.
Custom Front Door Creation
We map and design a front-end offer (diagnostic, assessment, or report) integrated into a funnel or offer path that excites prospects to purchase immediately
Cold-to-Hot Pathways
We show you exactly how to sell this diagnostic cold — transforming strangers into paying prospects who naturally escalate into high-ticket conversations.
Delivery & Choice
We present all of this to you on our call. From there, you can:
-
Build it yourself with our blueprint, or
-
Choose our done-for-you build where we create and integrate everything.
Either way, the strategy and design are yours to keep.
Note
These are not automated, cookie-cutter “cold software diagnostics.” No. What we build for you are conversation-led tools — designed to engage prospects authentically, with just enough automation at the backend to make life simple.
Who Is This For
✔ Coaches, consultants, experts, and B2B service providers running or building a high-ticket offers.
✔ Entrepreneurs who want to stop wasting time on no-shows, tire-kickers, and unqualified calls.
✔ Leaders who believe in value-first — and want a system where prospects pay upfront for insights.
✘ Not for people chasing quick hacks or lead-gen gimmicks.
✘ Not for those who want “freebie hunters” or tire-kickers.
✘ Not for businesses unwilling to invest in growth.
We put in the work upfront.
The deposit makes sure no one ghosts.
Serious only.
Dr Chetan Walia
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
No One Else Builds What We Build
Why? Because they don’t get it.
This isn’t gimmickry.
It’s intellectual work.
It’s design. It’s strategy.
Marketing agencies don’t understand the consulting business.
They reduce it to funnels, templates, and noise.
A “Model Fest” of the same tired tricks.
What we build is the opposite.
A high-value, upfront experience that creates trust,
authority, and natural ascension
— without the fake urgency,
without the salesy junk.
If they’re in, they’re in. If they’re not, they’ll still remember you
— because you gave them value, not noise.
That’s the Intelligent Front Door.
Intelligent Front Door in Numbers
96% of our clients advertise better than free — their front-end diagnostic pays for itself, making ad spend ROAS-positive.
+96%
Within 3 months, nearly every client sees an average 214% increase in their high-ticket business.
+214%
Some clients have been able to raise their high-ticket prices by as much as 17X — and still close with ease.
17X
It never takes more than 2 days for our front-end doors to produce the first sale.
<2D
Let’s Have Your Most Intelligent Conversation Yet
When you book your Intelligent Front Door session, here are 4 things I guarantee will happen on our call:
1. Unmatched Scale Clarity
You’ll walk away with more clarity on scaling your business than you’ve ever had before.
2. A Front-End Idea You’ll Love
We’ll create a unique, Category-of-One concept for your front end — and you’ll absolutely love it.
3. Crystal-Clear Monetization & Escalation
No ambiguity. You’ll know exactly how your Front Door turns into revenue and high-ticket sales.
4. No Sales Pitch, Ever
I will never ask you for your business or try to “close” you. The value speaks for itself — you decide if you want us to build it for you.
Important Note
I’m always looking for exciting, challenging work with like-minded people.
But this call isn’t for everyone.
If I believe we’re not a fit — or if your project doesn’t excite me
— I’ll respectfully deny the session and refund your deposit in full.
Having said that, if you’re the real deal, we’ll rock it.
I don’t know right now — and that’s the point. I don’t use cookie-cutter templates. Instead, I apply 4 lenses to design it:
-
What’s a category-defining move within your current value that can create immediate, “I want it now” demand?
-
How can we shape that into a simple, non-intrusive front-end product — an assessment, a report, or equivalent?
-
How do we make it a frictionless buy — even from cold audiences?
-
How do we ensure the delivered product is so valuable that people want to speak to you to know more?
-
Mostly yes. It doesn’t need to be perfect, but it needs to exist. In most cases, we’ll refine and reposition it for you.
That’s an advantage. The more unusual your niche, the more powerful an Intelligent Front Door becomes — because it’s designed uniquely around your authority and value.
It’s a no-ghost deposit. I value my time, and I value yours. I don’t do calls “just like that” — and neither will you once you see the power of your Intelligent Front Door.
Let Me Paint You a Picture (And You Can Hold Me Accountable)
You will have a cold audience who pays you
upfront for a unique product we design together.
They’ll be floored by the insight
and value you deliver.
They’ll instantly see you as different
— a breath of freshness in a marketplace
drowning in gimmicks and noise.
They will value you.
Immediately.
They will ask to speak to you
— on their own, without pressure, without games.
And from there… there’s no looking back.
The noise ends here.
Your Intelligent Front Door is waiting.
Intelligent Front Door Strategy Session
The Intelligent Front Door is built on conversation-led tools.
If you’re not willing to show up for a high-value call, you won’t use what we build for you either.
This is for people who are serious about their high-ticket business, who want clarity, authority, and clients that value them.
If that’s you, let’s rock it. If not, no problem...
Book Your Intelligent Front Door Strategy
Secure your spot with a $100 deposit
— this ensures commitment and covers
the prep work we do before our call.
On the call, you’ll receive:
-
A tailored Intelligent Front Door blueprint for your business
-
Clarity on how to sell it cold and escalate into high-ticket
-
The option to implement yourself, or have us build it for you
Either way, the strategy and design are yours to keep.