CO1™
Unless you started your business thinking, “I’ll be one of many, swimming like every other fish in the pond,” the answer is yes. Regardless of industry, market, or size — every business can claim a Category of One.
You don’t need more ads or more hustle. You need the one position your competitors can never copy. That’s what the CO1 Drop delivers in 72 hours.
At 100% refund guarantee. Unconditional.
Built For You: Category of One — a custom position and strategy designed to attract bigger, better, premium clients.
Plus, you’ll access 46 trendsetting Categories of One inside the Vault
In 72 hours, you will either own a Category of One — or get a full refund.
No workshops.
No stages.
No calls.
No upsells.
No platforms.
Just a straight Drop
$497
or $260 X2
Zero Risk
CO1™
Done For You Genius
I have hired experts in the past to help me figure this out. No one has come close to the clarity you brought. Thank You Chetan.
— Tim Adams
Author. Speaker. Leader.
CoachTimAdams.com
The CO1 Drop is really well done, candid and thorough. Thanks.
— Thomas Schaff
Founder
Major League Sales
Gave me a positioning no one can compete with
— Eve Kedar
Author
Kicka$$
What Exactly Is a CO1™ Drop
Not a course.
Not a strategy call.
Not theory.
A done-for-you, uncopyable market position — delivered fast.
Inside Your Drop....
1. Your Category of One Positioning™
A unique, ownable identity that competitors can’t touch. Think: Wealth Conversion Architect™ or The Signal Architect™ — not just “coach” or “consultant.”
2. Your CO1 Offer Frame™
A productized path to monetize your new position — with pricing logic, structure, and story.
3. Your 10X Price Idea
One pricing move that shifts you from competing on cost → to commanding premium value.
4. Your 30-Day Vault Pass - An Incredible Resource
50+ real client breakthroughs across 46 industries. Delivered as inspiration, proof, and reference.
Instant access to 50 real businesses that became Categories of One. See the patterns. Watch the transformations. By the time your Drop arrives, you’ll know exactly why this changes everything.
5. BONUS: Private Board of Advisors (GPT)
Jobs. Drucker. Edison. Einstein.
Four timeless thinkers, available on demand, to stress-test your ideas and sharpen your decisions.
Refine your decisions using GPT tech. Exclusive.
AS SEEN IN
🔐 Proof & Inspiration While You Wait: The Vault
You don’t need to “hope” your Drop will be good.
While we build your Custom CO1 Drop, you’ll Enter The Vault for 30+ days — a private showcase of 50 real businesses that went from “one of many” → to “one of one.”
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Study 50 CO1 transformations.
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See how businesses across industries became uncopyable.
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Leave restless to claim your own.
Inside you’ll find breakthroughs from:
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Coaches, consultants, marketers, SaaS founders, doctors
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Horse riding schools, maternity clinics, mental health pros
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AI service providers, exit strategists, even government advisors
Dive into $100K+ of Strategic IP — Category of One breakthroughs — Each purchased, applied, and trusted by founders across 46 industries.
Now — you get the keys to all of them.
From Fractional CFO
to
Wealth Conversion System
From marketing eBooks
to
The 7-Figure Traffic Engine
Sales Training
to
FinSell
Breakthroughs
Support Center
to
Support Circle for Parkinson’s Carers
Estate Law
to
The Estate Multiplier Architect
Course Creator
to
Seat at the Boardroom™
SAAS
to
Revenue Intelligence Operating System
Health Coach
to
The Vitality Expert
Sales Author
to
S(C)ALES OS™
CFO
to
Epicenter of
Prosperity
Sales Author
to
S(C)ALES OS™
Testing Healthcare
to
PLUS™: Predictive Longevity Upgrade System
Most CO1 Drops unlock ideas worth $50K+ in new revenue.
Return On Investment Is Many Times Over.
Inside Each Case — And Inside Your CO1™ Drop
❶
Your Category of One Positioning
The unique, ownable identity that instantly sets you apart.
❷
The Offer That Eliminates Competition
Not just “better” — a shift that makes comparisons irrelevant.
❸
Your 10X Price Positioning (NEW)
The first move to charge premium prices — and make them stick.
❹
Funnel Recommendations
Strategic pathways to attract, convert, and ascend clients.
❺
Revenue Architecture
How the pieces fit together to maximize value and scale.
❻
Micro-Ideas Within
Bonus angles, hooks, models, and monetization insights woven in.
✅ Plus: You Get the $100K Strategy Vault
50 Real Businesses. The Top-Tier Selects.
Every single one, a Category of One transformation — worth over $100,000 in real consulting value.
No upsells.
No annoying calls.
No Slack groups or “community” distractions.
Just:
→ Your custom CO1 video
→ A detailed PDF strategy doc
→ The Vault for proof + inspiration
All for $497
or $260X2
No Risk. 100% Refund Guarantee.
Brutal Truth. Can’t unsee it.
Aria Valdez, Executive Coach & Author
Oh F*ck Moment
— Andre Thompson, Founder, Launchwise.io
This Is It !
— Maya Chen, Strategic Copywriter & Funnel Architect
Introducing: CO1™
This is for you if you suspect there’s more upside than you’re accessing.
The CO1™ is a Custom Category of One Strategiec Positioning for Your Business -- Delivered as a PDF + Video within 48-72 Hours.
Whether you’re a coach, consultant, expert, creator, or online entrepreneur — this will change the way you structure your entire business.
What You Get:
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Critical Analysis of Your Current Situation
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Your Category-of-One Positioning and Strategy
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Positioning Precision → Strategic Repositioning You Can Scale With
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Monetization Clarity → A Revenue Path You Can Build Immediately
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Ascension Model → Your Full Offer Ladder and Growth Architecture
This includes:
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A Positioning Explanation
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And explanation of the overall strategy and offers
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Your Ascension Model
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Pricing Tiers
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Monetisation Pathways
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Recurring Revenue System Possibilities
No Unnecessay Log Ins
No Courses
No Upsells
No Communities
No Calls
Just One Drop In Your Mail
$497 One Time or $260 X 2
🎁 Plus: Jobs. Einstein. Edison. Drucker.
With You. Always.
A Category of One product deserves a
Category of One bonus.
So I built you one.
Four of history’s greatest minds —
Steve Jobs. Albert Einstein. Thomas Edison. Peter Drucker.
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Stress-testing your ideas.
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Sharpening your decisions.
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On demand. 24/7.
I developed a private GPT — not available elsewhere to eliminate bias and instead deliver timeless insight.
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This isn’t a gimmick.
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This is a Private Board of Advisors —
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A strategic asset worth over $25,000 if you tried building it yourself.
Now, it’s yours.
(Included instantly with your CO1 Drop™.)
Welcome to Strategic Upside You Haven’t Even Considered Yet — And It Might Just Blow Your Mind.
I’m Dr Chetan Walia.
For over 25 years, I’ve advised Big-4 firms, Fortune 500s, celebrity entrepreneurs, and elite 7-figure coaches.
What you’re about to experience isn’t marketing fluff or funnel theory.
This Vault alone contains real client work — the exact strategic breakthroughs companies paid $5,000 to $25,000 per idea to access.
Each file is a transformation.
Not theory. Not content. Strategic Upside — in its rawest, clearest form.
You’ll see how ordinary businesses became legends —
and how yours can, too.
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
What You’ll Discover (Multiplied by 50)
Every case study in the Vault isn’t just a story — — it’s a strategic preview of what your CO1 Drop™ will unlock.
With Your CO1 Drop + The Vault, you’ll uncover exactly:
1. How to Craft a Category-of-One Positioning
→ So you’re no longer “just another” in your industry, but the only one who does what you do.
2. How to Eliminate Price Competition for Good
→ When you’re incomparable, your price isn’t a factor — your story is.
3. How to Become the Only Viable, Feasible, and Definitive Choice
→ You’ll learn the subtle moves that build authority, trust, and buying desire — before you ever pitch.
4. How to Make Your Business Incomparable
→ This is what creates client magnetism, sticky brand loyalty, and word-of-mouth at scale.
5. How to Design Offers and Funnels That Scale Cold
→ Learn how each idea was turned into scalable front-end assets — from low-ticket gateways to $50K high-ticket plays.
And More:
→ Micro moves that shift perception instantly
→ Pricing strategies that feel like category creation, not inflation
→ Repeatable blueprints to model or license
6. How to Turn Your Knowledge Into Proprietary IP
→ Learn how generic know-how becomes defensible intellectual property — frameworks, names, offers, and models that clients can’t unsee (and competitors can’t touch).
7. How to Leverage Your Private Board of Advisors (AI Bonus)
→ Gain lifetime access to a custom-trained GPT modeled on Jobs, Drucker, Edison, and Einstein — to pressure-test your ideas, stress-test your logic, and make sharper strategic moves. Not sold separately. Not available anywhere else.
I finally feel like I have something no one else does.
Ben - LinkedIn Coach
Chetan showed me how to stop selling like everyone else —
and start leading with something people actually want.
Devon, Ghostwriter
My $997 turned into a $9K client in under 2 weeks. You did it again Chetan.
Tasha - Wealth Advisor
In 72 Hours, Step Through the Portal: From One of Many → To One of One
This is not a course.
Not a community.
Not content you’ll forget next week.
This is a Category-of-One Drop™ — built for you, by a strategist who’s done this across 46+ industries.
✅ Your Custom Category-of-One Positioning
✅ Offer Frame™ that removes competition
✅ Your 10X Price Idea — charge like a leader
✅ $100K CO1 Vault — 50 real-world examples that sharpen your thinking
✅ Private AI Board of Advisors — Jobs, Drucker, Einstein & Edison on-call
→ Just $497 or $260X2. No upsells. Yours for life.
The door’s open. If you’re ready, step in.
And It's Risk Free. No Questions Asked. Money Back Guarantee.
🛠️ How It Works
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⓵ Checkout: Make your one-time payment of $497 or $260X2 to confirm your Drop.
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⓶ Fill a 1-Question Form: Tell me about your business — that’s it.
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⓷ Get Your CO1 Drop™: Within 72 hours, receive your personalized Category-of-One Video + PDF — hosted on a private, password-protected page on this site.
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⓸ Unlock Instant Access:
✅ 30-Day Vault Pass — Dive into 50 real-world CO1s
✅ Private AI Board of Advisors — Jobs, Drucker, Einstein & Edison, on demand
No Zoom calls.
No waitlists.
No platforms.
No upsells.
Just pure strategic value — delivered.
The Real Cost Isn’t $497 — It’s Doing Nothing.
Most businesses spend far more than $497 every month on ads, tests, and experiments that may or may not even return 2×.
Meta won’t guarantee you a ROAS. Neither will Google. But I do.
For $497 or $260X2, you get your Category of One — or your money back. Every “genius dollar” you haven’t yet claimed is compounding loss. The longer you wait, the more expensive it becomes.
“I’ve bought $5,000 masterminds that gave me less clarity than this.
I didn’t need another funnel. I needed someone to show me what to build and why.
Chetan gave me that in a way no one else ever has.”
Nicole F., Business Coach
“I don’t like sales calls, and I hate loud marketing.
Chetan gave me a position that lets my work speak for itself —
and somehow still has people reaching out to me.”
Elias R., Mental health Practitioner
“This is the kind of strategic clarity you’d expect from a $20K consulting project.
But I got it in 72 hours, for $997.
And my agency is already repositioning around it.”
Jason L., Growth Strategist
You get a fully custom Category-of-One Drop™ — your unique positioning, monetizable offer frame, and premium pricing move. Plus, you get 5-day access to the CO1 Vault (50 real client examples) and permanent access to the private Board of Advisors GPT. Everything is delivered via a private video + PDF, in 72 hours.
We keep it simple and fair.
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Your Drop is backed by our 100% Guarantee. If it doesn’t deliver the clarity and positioning power we promise, we refund your investment. No conditions, no games.
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Yes. After your Drop is delivered, you have the option of one refinement call (should you choose to take it). I’ll walk you through the concept, answer questions, and — if needed — iterate to sharpen it further. This isn’t about perfection. It’s about making sure you walk away with a powerful, ownable CO1 that lands.
No. Each Drop is exclusive. Once it’s created for your business, that exact positioning is locked and never offered again.
Neither. It’s a serious asset — not a pitch for future services. You walk away with a usable positioning, offer frame, monetization model, and more.
Yes, you can — and you absolutely should. The CO1 Drop is built to be implemented independently. I don’t offer implementation services, and this is not a disguised sales funnel. I only do strategic work.
Once you check out, you’ll get immediate access to both:
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The Vault (30-day access) to see 50 real CO1 breakthroughs.
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The Private GPT Board (permanent access) to stress-test your next move with Jobs, Einstein, Drucker & Edison.
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If you run a business and you’re tired of being seen as “just another option” — this is for you.
Inside the Vault are real Category of One breakthroughs from across industries:
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Coaches & Consultants
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AI Strategists & Tech Creators
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Marketers & Sales Trainers
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Doctors, Clinics, and Chiropractors
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Artists, Authors & Creatives
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Horse-Riding Instructors
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Maternity Centers & Care Homes
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And many more…
These are not abstract theories. These are live positioning pivots that turned regular businesses into market-dominating brands.
If you’ve got a business (or a brain) — and you’re done playing in the commodity lane — you’re welcome inside.
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Because I want the right people to get in without hesitation — and let the work speak for itself. You’re not paying for time. You’re paying for clarity that can redefine your business trajectory.
Final Recap: This Is Not Just a Drop. It’s a Strategic Portal to CO1.
1. A custom-crafted Category of One Positioning — designed exclusively for you
Short, sharp, strategic — your personal Category-of-One Positioning, explained with total clarity in under 10 minutes.
2. A CO1 Offer Frame™ that eliminates competition
A printable PDF Report that captures the core of your new position — name, narrative, framing, and how to use it.
3. A 10X Pricing Idea — the first strategic move to shift your economics
Your high-leverage path to turn this into an offer, a brand, or a high-ticket machine — even if you’re starting from scratch.
4. Full access to the $100K+ Vault — 50 real strategic transformations
✅ Bonus: Your private Board of Advisors AI — Einstein, Jobs, Drucker, Edison
And remember:
🚫 No calls
🚫 No community distractions
🚫 No fluff
5. Plus An Option Call
(if you wan't) at no additional price.
+++
And a Few Surprise Value Drops
(No spoilers. But you’ll know when you see them.)
Just one powerful idea, one decisive shift — delivered in 72 hours.
$497 One Time or $260X2
Delivered in 48-72 Hours.
No Upsells
No Calls
No Add-Ons
If The Checkout Is Not Loading Below You Can Click Through For The Checkout Page
How Do You Think?
You’re not different because of a logo, a funnel, or a clever line.
You come across different because of how you think.
When a prospect experiences that thought — they stop.
They feel: “Oh, this is something I haven’t seen before.”
That’s real differentiation.
Not louder claims.
Not gimmicks.
But the ability to communicate value at the level of thinking itself.
Without it, you’re just swimming in a red ocean of lookalikes.
With it, you position yourself as a Category of One — out-thinking, not out-spending.