CO1™
The Boldest Strategic Framework
To Activate Your Uniqueness
and Winning Big Because of It.
AS SEEN IN
I have hired experts in the past to help me figure this out. No one has come close to the clarity you brought. Thank You Chetan.
— Tim Adams
Author. Speaker. Leader.
CoachTimAdams.com
The CO1 report is really well done, candid and thorough. Thanks.
— Thomas Schaff
Founder
Major League Sales
Gave me a positioning no one can compete with
— Eve Kedar
Author
Kicka$$
The Big Lie That The Online World Feeds You
And You Believed It.....
You’ve been told to sell value.
To fix your offer.
To align with needs and desires.
But none of that is why people buy.
You didn’t buy your last car, shoes, or online course for value.
You bought because of it's unique appeal
— even if you couldn’t explain it.
That Is Why You Need An Incomparable Positioning
Yes Everyone Creates Value
Of course you create value.
That’s not the problem — it never was.
You wouldn’t even be trying if you were useless.
You’re not scamming people. You’re not winging it.
You’re bringing transformation, insight, expertise.
But here’s the truth:
Value is assumed.
Value is the minimum viable presence.
If you don’t have it, no one looks.
But if you only have it… no one buys.
What gets bought is:
Unique value.
Incomparable value.
Value that makes people stop scrolling,
lean in, and say “What is this?”
What earns attention is the edge.
What creates cash isn’t “what it’s worth” —
—it’s why it feels impossible to ignore.
When You Are Incomparable:
People don’t compare prices.
They move toward opportunity unlocks.
And that puts you in a league of one.
What You’ll Discover
With Your CO1 Drop You’ll uncover exactly:
1. How to Craft a Category-of-One Positioning
→ So you’re no longer “just another” in your industry, but the only one who does what you do.
2. How to Eliminate Price Competition for Good
→ When you’re incomparable, your price isn’t a factor — your story is.
3. How to Become the Only Viable, Feasible, and Definitive Choice
→ You’ll learn the subtle moves that build authority, trust, and buying desire — before you ever pitch.
4. How to Make Your Business Incomparable
→ This is what creates client magnetism, sticky brand loyalty, and word-of-mouth at scale.
5. How to Design Offers and Funnels That Scale Cold
→ Learn how each idea was turned into scalable front-end assets — from low-ticket gateways to $50K high-ticket plays.
And More:
→ Micro moves that shift perception instantly
→ Pricing strategies that feel like category creation, not inflation
→ Repeatable blueprints to model or license
6. How to Turn Your Knowledge Into Proprietary IP
→ Learn how generic know-how becomes defensible intellectual property — frameworks, names, offers, and models that clients can’t unsee (and competitors can’t touch).
“I’ve bought $5,000 masterminds that gave me less clarity than this.
I didn’t need another funnel. I needed someone to show me what to build and why.
Chetan gave me that in a way no one else ever has.”
Nicole F., Business Coach
“I don’t like sales calls, and I hate loud marketing.
Chetan gave me a position that lets my work speak for itself —
and somehow still has people reaching out to me.”
Elias R., Mental health Practitioner
“This is the kind of strategic clarity you’d expect from a $20K consulting project.
My investment turned into a $9K client in under 2 weeks. You did it again Chetan.”
Jason L., Growth Strategist
Introducing: CO1™
This is for you if you suspect there’s more upside than you’re accessing.
The CO1™ is a Custom Category of One Strategiec Positioning for Your Business -- Delivered as a PDF + Video (Optional) within 48-72 Hours.
Whether you’re a coach, consultant, expert, creator, or online entrepreneur — this will change the way you structure your entire business.
What You Get:
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Critical Analysis of Your Current Situation
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Your Category-of-One Positioning and Strategy
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Positioning Precision → Strategic Repositioning You Can Scale With
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Monetization Clarity → A Revenue Path You Can Build Immediately
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Ascension Model → Your Full Offer Ladder and Growth Architecture
This includes:
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A Positioning Explanation
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And explanation of the overall strategy and offers
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Your Ascension Model
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Pricing Tiers
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Monetisation Pathways
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Recurring Revenue System Possibilities
No Unnecessay Log Ins
No Courses
No Upsells
No Communities
No Calls
Just One Drop In Your Mail
$297
Unless you started your business thinking, “I’ll be one of many, swimming like every other fish in the pond,” the answer is yes. Regardless of industry, market, or size — every business can claim a Category of One.
You don’t need more ads or more hustle. You need the one position your competitors can never copy. That’s what the CO1 Drop delivers in 72 hours.
At 100% refund guarantee. Unconditional.
Welcome to Strategic Upside You Haven’t Even Considered Yet — And It Might Just Blow Your Mind.
I’m Dr Chetan Walia.
For over 25 years, I’ve advised Big-4 firms, Fortune 500s, celebrity entrepreneurs, and elite 7-figure coaches.
What you’re about to experience isn’t marketing fluff or funnel theory.
This Vault alone contains real client work — the exact strategic breakthroughs companies paid $5,000 to $25,000 per idea to access.
Each file is a transformation.
Not theory. Not content. Strategic Upside — in its rawest, clearest form.
You’ll see how ordinary businesses became legends —
and how yours can, too.
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
Inside Your CO1™ Drop
❶
Your Category of One Positioning
The unique, ownable identity that instantly sets you apart.
❷
The Offer That Eliminates Competition
Not just “better” — a shift that makes comparisons irrelevant.
❸
Your 10X Price Positioning (NEW)
The first move to charge premium prices — and make them stick.
❹
Funnel Recommendations
Strategic pathways to attract, convert, and ascend clients.
❺
Revenue Architecture
How the pieces fit together to maximize value and scale.
❻
Micro-Ideas Within
Bonus angles, hooks, models, and monetization insights woven in.
I finally feel like I have something no one else does.
Ben - LinkedIn Coach
Chetan showed me how to stop selling like everyone else —
and start leading with something people actually want.
Devon, Ghostwriter
My $997 turned into a $9K client in under 2 weeks. You did it again Chetan.
Tasha - Wealth Advisor
4- Optional Specialist Deep-Dives
CO1 is complete.
Nothing else is required.
These Are Optional Deep-Dives Available
(Build a scalable IP engine that others can license, implement, or resell.)
Most founders never realise they’re sitting on licensable IP —
frameworks, processes, diagnostics, decision models, toolkits.
This track gives you:
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Your Licensing-Ready Intellectual Property Map
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The Packaging Blueprint (Modules, Assets, Toolkits)
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Rights & Usage Model (Internal, External, White-Label, Hybrid)
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Revenue Pathways (Per Seat, Per Use, Annual, Per Market, Tiered Access)
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Licensing Pitch + Positioning Strategy
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The “CO1 Replication Model” — how to scale YOU without delivery
Outcome:
A clean, scalable, replicable system others can pay to use —
without adding delivery labour, calls, or fulfillment load.
This is strategic multiplication of your CO1.-
Turn your CO1 into a premium, high-conversion pitch that wins clients instantly.
This track shapes the external expression of your CO1:
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Your 30-second Category-of-One introduction
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Your premium sales narrative
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Your strategic pitch arc (problem → spike → identity → value → next step)
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Your “reason to believe” structure
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Your trust sequence
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Your enterprise-compatible pitch logic
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How to pitch in writing, in person, and on video
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Your “Slide-Deck” structure
This answers:
How do I present my CO1 in a way that makes premium clients say ‘yes’ immediately?
No overlap with White Space.
This is expression, not diagnosis.-
Engineer the entire business structure required to scale your CO1 — cleanly, simply, and sustainably.
It is the scale blueprint for your entire business:
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How your CO1 translates into a scalable business model
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What your front-end should be
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What your mid-tier and back-end should be
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The delivery model that prevents overwhelm
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The capacity map (when to hire, what role, what responsibility)
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Internal mechanisms that allow you to scale without creating chaos
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How to increase revenue without increasing friction
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Your “scale sequence” — what to do first, second, third
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What to eliminate to unlock speed
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How to make the business lighter as it grows
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How to simplify operations while expanding reach
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How CO1 becomes the operating system of your entire business
This track answers the one question founders never get clarity on:
“How do I actually scale — in real life, not in theory?”-
Turn your CO1 into large-client, large-contract opportunities.
This covers:
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Enterprise trust-building
-
Executive-level messaging
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High-value storyline
-
Pre-sale architecture
-
Pitching to leadership teams
-
Structuring 5–6 figure engagements
-
Navigating corporate buying cycles
-
Removing friction in big deals
This answers:
How do I win clients 10–100× bigger than my current average?-
In 72 Hours, Step Through the Portal: From One of Many → To One of One
This is not a course.
Not a community.
Not content you’ll forget next week.
This is a Category-of-One Drop™ — built for you, by a strategist who’s done this across 46+ industries.
✅ Your Custom Category-of-One Positioning
✅ Offer Frame™ that removes competition
✅ Your 10X Price Idea — charge like a leader
→ Just $297.
No upsells.
Yours for life.
The door’s open. If you’re ready, step in.
And It's Risk Free. No Questions Asked. Money Back Guarantee.
🛠️ How It Works
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⓵ Checkout: Make your one-time payment of $297 to confirm your Drop.
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⓶ Fill a 1-Question Form: Tell me about your business — that’s it.
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⓷ Get Your CO1 Drop™: Within 72 hours, receive your personalized Category-of-One Video (optional) + PDF
No Zoom calls.
No waitlists.
No platforms.
No upsells.
Just pure strategic value — delivered.
“I’ve bought $5,000 masterminds that gave me less clarity than this.
I didn’t need another funnel. I needed someone to show me what to build and why.
Chetan gave me that in a way no one else ever has.”
Nicole F., Business Coach
“I don’t like sales calls, and I hate loud marketing.
Chetan gave me a position that lets my work speak for itself —
and somehow still has people reaching out to me.”
Elias R., Mental health Practitioner
“This is the kind of strategic clarity you’d expect from a $20K consulting project.
But I got it in 72 hours, for $997.
And my agency is already repositioning around it.”
Jason L., Growth Strategist
You get a fully custom Category-of-One Drop™ — your unique positioning, monetizable offer frame, and premium pricing move.
Everything is delivered via a PDF + optional private video + PDF, in 72 hours.
We keep it simple and fair.
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Your Drop is backed by our 100% Guarantee. If it doesn’t deliver the clarity and positioning power we promise, we refund your investment. No conditions, no games.
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Yes. After your Drop is delivered, you have the option of one refinement call (should you choose to take it). I’ll walk you through the concept, answer questions, and — if needed — iterate to sharpen it further. This isn’t about perfection. It’s about making sure you walk away with a powerful, ownable CO1 that lands.
No. Each Drop is exclusive. Once it’s created for your business, that exact positioning is locked and never offered again.
Neither. It’s a serious asset — not a pitch for future services. You walk away with a usable positioning, offer frame, monetization model, and more.
Yes, you can — and you absolutely should. The CO1 Drop is built to be implemented independently. I don’t offer implementation services, and this is not a disguised sales funnel. I only do strategic work.
If you run a business and you’re tired of being seen as “just another option” — this is for you.
Inside the Vault are real Category of One breakthroughs from across industries:
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Coaches & Consultants
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AI Strategists & Tech Creators
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Marketers & Sales Trainers
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Doctors, Clinics, and Chiropractors
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Artists, Authors & Creatives
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Horse-Riding Instructors
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Maternity Centers & Care Homes
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And many more…
These are not abstract theories. These are live positioning pivots that turned regular businesses into market-dominating brands.
If you’ve got a business (or a brain) — and you’re done playing in the commodity lane — you’re welcome inside.
-
Because I want the right people to get in without hesitation — and let the work speak for itself. You’re not paying for time. You’re paying for clarity that can redefine your business trajectory.
72-Hour Build → Your CO1 Vault Unlocks → Your Scientific Videos Unlock → Your Custom CO1 Delivered (PDF + Video-Optional) → Clarity, Category, Direction — Instantly
What's Inside And Why You Should Get It Right Now
Fill A Simple Form (One Question Long:)
I'll do a Full Strategic Sweep
Within 48 Hours I'll Send You Your Private Video + PDF Report (Yours To Download & Keep)
All of this — delivered personally, with strategic precision — is just $497
With No Questions Asked Money Back Guarantee
Here's A Summary Of What This Will Cover
Why Will Create Demand For You?
→ How to stop selling outcomes and start selling incomparable categories — the way the greats do.
How to Turn a Spark of Newness?
→ Into loyalty, referrals, and fanhood
How To Frame Moves That Builds Demand?
→ Before you build a course, a funnel, or a brand — make this your first strategic move. Because this single shift will change how you design your entire business from here on.
How to Position Yourself as Original IP
→ Strategic Outcomes
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Clarity: No more guessing your niche, price, or path
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Momentum: A bold new way to talk about your work
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Magnetism: Attract clients aligned to your value, not your hustle
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Leverage: Scale with assets, not appointments
How to innovate and build revenue models that click with clients?
→ Unlock Biggest Opportunities For Your Clients - That is what sells.
The Positioning + Model = Your Incomparable Edge.
→ How to turn this idea into a complete client-getting machine
→ This is a big differentiator now that AI is everywhere.
This isn’t something you prompt ChatGPT for. And it’s not what your agency would send in a pitch deck.
Refund Guarantee
→ UNCONDITIONAL REFUND
GUARANTEE
Final Recap: This Is Not Just a Drop. It’s a Strategic Portal to CO1.
1. A custom-crafted Category of One Positioning — designed exclusively for you
Short, sharp, strategic — your personal Category-of-One Positioning, explained with total clarity in under 10 minutes.
2. A CO1 Offer Frame™ that eliminates competition
A printable PDF Report that captures the core of your new position — name, narrative, framing, and how to use it.
3. A 10X Pricing Idea — the first strategic move to shift your economics
Your high-leverage path to turn this into an offer, a brand, or a high-ticket machine — even if you’re starting from scratch.
✅ Bonus: Novelty principle
And remember:
🚫 No calls
🚫 No community distractions
+++
Just one powerful idea, one decisive shift — delivered in 72 hours.
$297
How Do You Think?
You’re not different because of a logo, a funnel, or a clever line.
You come across different because of how you think.
When a prospect experiences that thought — they stop.
They feel: “Oh, this is something I haven’t seen before.”
That’s real differentiation.
Not louder claims.
Not gimmicks.
But the ability to communicate value at the level of thinking itself.
Without it, you’re just swimming in a red ocean of lookalikes.
With it, you position yourself as a Category of One — out-thinking, not out-spending.